From Monday, June 22 to Friday 26 June, the Festival de Cannes will launch the Marché du Film Online, a first of its kind online market created to support the international film industry and help professionals.
The online market is intended to mimic the market experience in Cannes, with live and real-time meetings. It will offer creative alternatives to facilitate business and networking for film industry professionals from all over the world.
According to Thierry Frémaux, the General Delegate of the Festival, in these trying times for the whole world, and in the view of the fragile prospects for the world of cinema, the Festival has announced that it does not wish to abandon the field.
“No one knows what the second half of the year may bring and whether it will be possible to organize major film events again in 2020, including the Festival de Cannes. Cannes has therefore decided to adapt its format for this peculiar year. Here’s a first initiative: a Marché du Film Online, launched by Jérôme Paillard, Executive Director of the Marché. This brand new kind of market is organized in consultation and with the participation of many professionals from all over the world,” he said.
On his part, Jérôme Paillard believes the film industry needs a spring rendezvous before the summer.
“In this challenging situation, the film industry is expressing a need for a spring Rendez-Vous before the summer. A survey we conducted last week among distributors around the world reveals that 80% of them are interested in an online market and 66% can make acquisitions (mainly of completed films but also of films in post-production and writing). We won’t replace the Cannes experience with the Marché du Film Online, but we are recreating part of its essence online by offering professionals an efficient and cutting-edge platform to screen films, buy them, finance projects and meet partners. We’re also experimenting with a new market model that will allow professionals who didn’t have the means or the time to come to Cannes to participate” he added.
The Marché du Film Online is expected to take the shape of a closed industry space including:
Virtual booths for Sales agents where sales companies will be able to connect with buyers and to display their new films and projects-in-progress in an online dedicated space serving as a digital equivalent to their booths in Cannes.
It will also have virtual pavilions where Institutions from all over the world will present their national cinematography, film commissions and film locations, support their producers and organize meetings in a virtual space as they are used to doing in their pavilion in the Village International.
Participants at the online market will also be able to request and organize meetings via the Marché du Film networking app Match and Meet, which now integrates video calls while films completed or in post-production and project presentations will be programmed according to set schedules in about fifteen virtual cinemas, to maintain the market momentum and allow time for viewing and negotiation. Reruns will be organized for buyers in different time zones. The platform will be based on Cinando’s technology and strict security measures – including DRM, individual watermark and real-time management and monitoring of admissions to screenings (Cinando is the platform launched by the Marché du Film in 2003, which has become the first network to navigate the film industry: contacts, films, projects in development, screeners).
Programs and conferences will, for the most part, be transported to the digital space. Cannes Docs, Cannes Next, Producers Network, Goes to Cannes, Frontières or Fantastic 7 will be reshaped to offer these communities – creators, producers, sales agents – the same opportunities to network and present their projects. The Marché du Film Online will also offer Speed meetings around composers, book publishers or producers. Cannes XR, our program fully dedicated to immersive entertainment, will present its projects in an environment where films can be viewed with a VR headset.
