The lifestyle brand launched by Meghan Markle has ended its partnership with Netflix, according to an official announcement.
The brand American Riviera Orchard was launched last year with financial backing from Netflix under a separate arrangement from the duchess’s television production content.
On Friday, both the brand and Netflix confirmed that the partnership would end, allowing the lifestyle company to operate independently.
A spokesperson for the brand expressed gratitude for the support received during its first year, saying the collaboration helped drive rapid growth.
The statement added that the brand was now ready to operate independently after achieving significant early-stage development.
Netflix also issued a statement noting that Meghan’s vision of promoting simple yet elegant everyday living inspired the creation of the brand.
The streaming platform said it was pleased to have supported the project and that, as originally planned, the brand would continue its expansion independently.
The lifestyle brand, known for products such as jam, rosé wine, tea and shortbread cookies, was part of the duchess’s broader commercial ventures.
Prince Harry and Meghan signed a multi-year content production agreement with Netflix in 2020, reportedly valued at about $100 million.
However, Meghan’s cooking and lifestyle show With Love, Meghan had limited audience performance, with viewing data showing the programme was not among the platform’s top 300 shows in early 2025.
Following the expiration of the original contract, the couple later moved to a “first look” arrangement, giving Netflix priority consideration for any new content proposals from them.
