Nigerian filmmaker, Kunle Afolayan has weighed in on the importance of creating films for long-term retention and not just for commercial purposes.
He made this known in an interview with Channels Television’s entertainment show, where he referenced classic Nollywood films like Mortal Inheritance, which are now difficult to find and can’t be converted into higher quality because they were produced only for commercial purposes.
Afolayan alsto alked about the challenge of film distribution across Africa and what prompted him to release his 2016 blockbuster THE CEO on the global video-sharing platform YouTube.
“A good film is meant to be seen by people,” he emphasises. “Any good film stands a chance of being relevant forever.
“As far as commercial content is concerned, Nigeria and South Africa are in the forefront— and then maybe Kenya… most of the other African countries have smaller numbers so distributors don’t pay a lot of attention,
“When you’re making a film don’t make it all about the quick money that you have made, look at the future,” he stated, stressing the importance of thinking beyond quick financial returns.
He made this known in an interview with Channels Television’s entertainment show, where he referenced classic Nollywood films like Mortal Inheritance, which are now difficult to find and can’t be converted into higher quality because they were produced only for commercial purposes.
Afolayan alsto alked about the challenge of film distribution across Africa and what prompted him to release his 2016 blockbuster THE CEO on the global video-sharing platform YouTube.
“A good film is meant to be seen by people,” he emphasises. “Any good film stands a chance of being relevant forever.
“As far as commercial content is concerned, Nigeria and South Africa are in the forefront— and then maybe Kenya… most of the other African countries have smaller numbers so distributors don’t pay a lot of attention,
“When you’re making a film don’t make it all about the quick money that you have made, look at the future,” he stated, stressing the importance of thinking beyond quick financial returns.
