Mondia, a leading mobile technology company, has launched its ground-breaking time-based entertainment platform Monsooq in Nigeria.
The company which specialises in the marketing and distribution of digital content made the announcement recently.
The unique feature of Monsooq is that it allows consumers to buy entertainment time just as they would mobile airtime and use that time to consume any content they choose, including movies, sports, educational content, books, series, games, and music – all on a single, convenient, end-to-end entertainment platform.
Monsooq features a world-class recommendation engine to ensure consumers find the content they love. Content will be localised and customised, with a mix of local, regional, and international content. Mondia aims to build the content economy and bring value across Africa as Monsooq expands.
To deliver premium entertainment, the platform has partnered with leading regional content providers such as Viva Nation and Wi-flix, as well as well-known international TV channels, sports and games providers, and offers over 20 000 hours of entertainment including, Esport and EPIC ON. In addition, Mondia will also feature their own entertainment services which boast leading games and music titles.
According to Dr. Amadeo Rahmann, Mondia Group CEO, Africa is the next frontier regarding digitalization.
“Africa is the next frontier in regard to digitalisation. Our extensive footprint, increasing customer base and significant experience in the region make Africa a natural choice of focus for us. African markets, especially Nigeria with its large population and growth of digital streaming services, are primed for the democratisation of content.
Mondia is firmly focused on changing the way people consume entertainment. We have incredible reach and deep understanding of the geographies in which we operate, with over 1.4 billion potential users in these countries” he said.
Rahmann opined that the “new normal” brought about by COVID 19 presents new opportunities.
“COVID-19 has had such a dramatic impact on economies globally, deeply affecting consumers’ disposable income. We believe that the Monsooq model is reflective of the changed financial situation of consumers while bringing much needed entertainment during these difficult times” he added.
New users on the platform will receive 60 minutes of complimentary access and a 50% discount on content during the launch, after which pricing will be charged NGN20 per hour.
The launching in Nigeria is Mondia’s second African launch following on the heels of the initial launch in South Africa.
Mondia maintained that Nigeria is a great local content hub for Africa with its media and entertainment industry, Nollywood, providing world-class content.
Recall that Nigeria is currently the second-largest film producer in the world in terms of the number of movies churned out. The local industry employs about one million people and generates over US$7 billion for the economy3, and Mondia is excited to help provide another platform for this content.
Mondia sees exceptional potential in the continent. According to research conducted by PwC South Africa in 2019, Entertainment and Media (E&M) spend in Nigeria saw a 25.5% rise in E&M revenue in 2017 to US$3.8bn.
In December 2019 more Africans (526 million) accessed the internet than North Americans. And there is still massive potential for growth: Africa has a total internet penetration level of just under 40%, as compared to penetration in the rest of the world of 63.2%. While streaming services have proliferated across Africa, there is an increasing need to deliver enhanced value, choice, and innovation in terms of pricing and content.
Monsooq also represents a new frontier of content monetisation for entertainment providers, giving them direct access to customers who are not interested in a traditional subscription model.