What's Hot?
From Peace To Nollywood: Towards The Next 30...
Three Decades Of Nollywood: Scholars, Literary Enthusiasts Hail...
Tems Wins First-ever Grammy, As Burna Boy Loses...
Court Orders Oxlade To Pay ₦5m Indemnity Over...
Artists gearing up for the Harlem fine arts...
International tourist arrivals doubled in 2022: UN
Amoako Boafo’s Launch of Ghana Residency Was a...
Morocco: National Finery Museum Reopens to Critical Aclaim
Five years after, Lagos Inaugurates Randle Centre for...
The future of global music is African
The Culture Newspaper
  • Home
  • Arts & Exhibitions
  • Culture & Festivals
    • Culture Africana
    • Culture People
  • Fashion & Lifestyle
    • Music, Movies & More
  • News
    • Travel News
  • Opinion
    • Reviews (The Critics)
  • TCN Literati
  • Tourism & Hospitality
Tourism & Hospitality

Why 700 New Hotel Restaurants and Bars will be opened in Africa by 2025

by Olamilekan Okeowo October 17, 2019
by Olamilekan Okeowo October 17, 2019

The growing focus of Hotel investors on the performance of the Food and Beverage (F&B) element of their businesses will give birth to 700 new hotel restaurants and bars in Africa by 2025 in internationally branded hotels.
This is the projection of a new study released at the Africa Hotel Investment Forum (AHIF) by food and beverage (F&B) strategy & design firm KEANE. The prediction is based on KEANE’s research into 410 F&B venues across the 100 internationally branded hotels in the major 10 cities in Africa and W Hospitality Group’s authoritative hotel development pipeline report.

In the words of Stefan Breg, Group Strategy Director of KEANE: “Over the last 70 years, the restaurant market internationally has been built on three factors; growing towns and cities, the broad distribution of income and a growing middle class. When you take into account that the anticipated rate of urbanisation, expected across Africa, will outpace India and China in the next 25 years, Africa will become one of the world’s most vibrant dining scenes.”

He explained that Africa’s hotels could follow different routes forward for F&B. First, the European/North American model of 2-3 F&B venues per hotel with F&B playing a secondary role in the marketing of rooms. The alternative was the Middle Eastern/Dubai model of four or more venues, a proportion of which, are operated in association with third parties; a scenario where F&B plays not only a strategic role but also a significant source of income.

Hotel investors are becoming increasingly focused on the performance of the F&B element of their businesses, ensuring that they cater to both hotel guests and local tastes. In a panel discussion at AHIF about hotel F&B offerings, Emma Banks, VP Food & Beverage Strategy & Development EMEA, Hilton, said: “We look carefully at the market to determine the right number of F&B concepts. If a hotel is considering a third-party partner, a good approach could be to trial the concept initially with a pop-up to gauge the market appetite before committing to a larger investment and commitment.”

On his part, Chris Abell, Vice President Food & Beverage MEA, Marriott International, expanded on this point: “Marriott International will look wherever possible, to build smaller F&B venues. Gone are the days when we had to build restaurants solely to satisfy one measure; breakfast volume. Now we leave the final decision of the concept until the latest point, in order to align with the changing local market.”
Banks added that some hotel space should also be considered for other uses e.g. co-working, to maximise revenue, rather than potentially over-supplying demand.
Promoting local talent is a high priority for international hotel chains in their F&B operations. Emma Banks stressed the increasing role of women in Hilton’s African portfolio, pointing to a number of successes and rising stars that represented Hilton’s commitment to diversity.

Abell emphasised how Marriott International was leveraging local talent in the kitchen being used to drive locally-inspired concepts. He added that Marriott International’s drive to utilise local resources was matched in the supply chain supported by sustainability programs. Emma Banks concluded by highlighting Hiltons’ ‘Big5’ where a $1m investment has been committed to driving sustainable travel and tourism in Africa.

0
FacebookTwitterPinterestLinkedinWhatsappEmail
Olamilekan Okeowo

previous post
The intensity of literary works from Nigeria is incredible – Natalia Molebatsi
next post
World-first Mantis Eco-lodge to launch in Africa in 2020

You may also like

WATO Launches Regional Ecotourism Network, Rallies Key Tourism...

December 13, 2022

Thailand sets US$46.2 billion tourism revenue target for...

October 3, 2022

Destination West Africa Project Berths In Lagos

September 19, 2022

In Anambra, Boston Hotel & Resort Brings Fresh...

September 5, 2022

With World Bank Support, West African Ecotourism Network...

August 29, 2022

Ethiopian Skylight to become the largest hotel in...

August 22, 2022

Ondo, La Campagne Tropicana Plan Araromi Beach Front...

August 16, 2022

La Campagne Tropicana Beach Resort Blazes Trail With...

July 13, 2022

At Akwaaba African Travel Market 2022, Medical Tourism...

June 28, 2022

Conference On Tourism, Creative Industry Wasteful Jamboree, Says...

June 20, 2022

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Recent Posts

  • From Peace To Nollywood: Towards The Next 30 Years
  • Three Decades Of Nollywood: Scholars, Literary Enthusiasts Hail Ayorinde’s Book
  • Tems Wins First-ever Grammy, As Burna Boy Loses In Two Categories
  • Court Orders Oxlade To Pay ₦5m Indemnity Over Leaked Sex Tape
  • Artists gearing up for the Harlem fine arts show 15th anniversary

Sponsored

Recent Posts

  • From Peace To Nollywood: Towards The Next 30 Years

    February 9, 2023
  • Three Decades Of Nollywood: Scholars, Literary Enthusiasts Hail Ayorinde’s Book

    February 9, 2023
  • Tems Wins First-ever Grammy, As Burna Boy Loses In Two Categories

    February 6, 2023

Categories

  • Arts & Exhibitions
  • Culture & Festivals
  • Culture Africana
  • Culture People
  • Fashion & Lifestyle
  • Food
  • Music, Movies & More
  • News
  • Opinion
  • Photo News
  • Reviews (The Critics)
  • TCN Interview
  • TCN Literati
  • Tourism & Hospitality
  • Travel News
  • Travel Trends
  • Travelogue
  • What's Hot?
  • World Culture

Connect with us

Connect with us
  • Facebook
  • Twitter
  • Instagram
  • Youtube
  • About Us
  • Advertise With Us
  • Privacy Policy
  • Contact Us

@2019 - The Culture Newspaper. All Right Reserved. Designed and Developed by Zero-One

The Culture Newspaper
  • Home
  • Arts & Exhibitions
  • Culture & Festivals
    • Culture Africana
    • Culture People
  • Fashion & Lifestyle
    • Music, Movies & More
  • News
    • Travel News
  • Opinion
    • Reviews (The Critics)
  • TCN Literati
  • Tourism & Hospitality