The just-concluded edition of popular Big Brother Naija reality show cost ₦4.7 billion to produce, organisers have said.
MultiChoice CEO, John Ugbe, revealed this at the prize presentation ceremony held in Lagos on Tuesday.
Tagged ‘Level Up’, the show premiered on 23 and 24 July and ended on Sunday October 2, 2022 with 25-year-old Phyna declared winner of the ₦100m grand prize.
According to Ugbe, the show also “contributed significantly to the Nigerian economy; an example is the production cost of about 4.7 billion Naira, including licensing, auditing, marketing, remodelling cost.”
He added that as part of Big Brother Naija’s contribution to the economy, they created employment opportunities for many.
“This year, we employed over 1,200 people, directly and indirectly, we touched every bit of the economy, and today we had over four to ten thousand people across various industries working on this show.”
On the statistics of votes gathered at the competition this year, Ugbe said this edition broke previous records with over 1 billion votes cast.
Ugbe congratulated Phyna on her win and expressed his gratitude to all other housemates.
“Thank you, level up housemates, the real ones, the fake ones, even the riders; you all played your part in this beautiful season, you gave us premium entertainment, and we watched you for ten weeks.”
