In a bid to emphasize the need to stay safe in the face of the Coronavirus pandemic and to inspire people to get ready to travel again as global economies are easing lockdown restrictions, the World Tourism Organization (UNWTO) has teamed up with CNN International for a major new initiative tagged #TravelTomorrow.
This campaign, a 60-second film celebrating the unique power of tourism to inspire and bring people together combined the key message of the United Nations specialized agency with the creativity of the broadcaster and looks to a brighter future for global tourism and those that are reliant on the sector for their livelihoods.
In the words of UNWTO Secretary-General Zurab Pololikashvili, “In these challenging times, we must all play our part – staying home today, supporting the efforts of the global healthcare community in combating COVID19 – so that we can #TravelTomorrow. But this does not mean we should stop dreaming about the places we will one day travel to. I am excited by this new initiative created by CNN, a valued partner of the UNWTO, to keep the world connected to the people and places that wait for us when we can once again enjoy the gift of travel – a sector that will be critical to global economic recovery, unity, and opportunity” he said.
On his part, CNN Worldwide Commercial President, Rani Raad expressed the readiness of the global broadcasting company to partner with UNWTO to deliver this responsible but yet inspirational message with the world.
“Tourism is by far one of the most affected sectors as a result of this pandemic. Our commitment to supporting this industry is based on our work over many years with the UNWTO, its members around the world, and other travel and tourism destinations. It is important to share this responsible yet aspirational message with CNN’s global audience, reminding people that while many have to stay home today, to not stop dreaming about where they want to travel to tomorrow” he said.
Recall that from the start of the COVID-19 pandemic that brought the world to a standstill, UNWTO has emphasized the importance of putting public health first. The “Stay Home Today to #TravelTomorrow” message has been amplified around the world, both by governments and by individual travelers.