As global economies gradually emerge from the throes of COVID-19 pandemic, the World Tourism Organization (UNWTO) has released guidelines that are aimed at helping the tourism sector emerge stronger and more sustainably.
The guidelines which were produced in consultation with the Global Tourism Crisis Committee aim to provide both governments and businesses with a comprehensive set of measures designed to help them open tourism up again in a safe, seamless and responsible manner.
According to UNWTO Secretary-General, Zurab Pololikashvili: “These guidelines provide both governments and businesses with a comprehensive set of measures designed to help them open tourism up again in a safe, seamless and responsible manner. They are the product of the enhanced cooperation that has characterized tourism’s response to this shared challenge, building on knowledge and inputs from across the public and private sectors and from several UN agencies as part of the UN’s wider response” he said.
Recall that the United Nations specialized agency for tourism had warned that depending on when travel restrictions are lifted, international tourist arrivals could fall by between 60% and 80%. This puts 100-120 million jobs at risk and could lead to US$ 910 billion to US$ 1.2 trillion lost in exports.
As a fallout, UNWTO highlights the importance of restoring the confidence of travelers through safety and security protocols designed to reduce risks in each step of the tourism value chain.
These protocols include the implementation of check procedures where appropriate, including temperature scans, testing, physical distancing, enhanced frequency of cleaning, and the provision of hygiene kits for safe air travel, hospitality services, or safe events.
Furthermore, the UNWTO Guidelines also highlight the opportunity to foster a digital transformation of destinations, companies, and employees with initiatives such as the free online training with the UNWTO Online Academy and the implementation of apps such as the Hi Card to improve international interoperability at the airports and hotels. The role of technology in promoting social distancing in hotels and tourist destinations is also highlighted.
This comes as UNWTO strengthens its partnership with Google. Through this enhanced collaboration, the UN agency will work with Google to promote digital learning and online skills training so as to provide new opportunities across the global tourism sector.
Secretary-General Pololikashvili added: “We are thrilled to be working more closely with Google. The past weeks have highlighted the enhanced role technology plays in our lives and furthering the digital transformation of tourism will make the sector more resilient and create opportunities for people all around the world.”
Recall also that UNWTO formed the Global Tourism Crisis Committee to guide the sector as it responds to the COVID-19 crisis and to build the foundations for future resilience and sustainable growth.
The Committee comprises representatives of UNWTO’s Member States and Affiliate Members, alongside the World Health Organization (WHO), the International Civil Aviation Organization (ICAO), Organisation for Economic Co-operation and Development (OECD), World Bank Group and the International Maritime Organization (IMO). The private sector is represented by Airports Council International (ACI), Cruise Lines International Association (CLIA), International Air Transport Association (IATA), and World Travel and Tourism Council (WTTC) to ensure a coordinated and effective response.
