The National Film and Video Censors Board (NFVCB) has been honoured with the World Health Organization (WHO) Director-General’s Special Award, African Region, receiving a Certificate of Appreciation for its outstanding contributions to tobacco control advocacy and the promotion of responsible media content in Nigeria.
The NFVCB is the only institution among the five-person African Region winners unveiled as part of the activities commemorating World No Tobacco Day.
This recognition by the DG of the WHO, Dr. Tedros Adhanom Ghebreyesus, acknowledges the Board’s leadership in regulating the depiction and promotion of tobacco and nicotine products in Nigerian films, music videos, skits, and other audiovisual content, particularly those accessible to young audiences.
The WHO Director-General’s Awards are presented annually ahead of World No Tobacco Day on May 31 to honour individuals and organizations across WHO’s six regions for exceptional work in advancing the implementation of the WHO Framework Convention on Tobacco Control (WHO FCTC)
The Executive Director/ CEO of the National Film and Video Censors Board, Dr Shaibu Husseini displaying the Certificate and Medal received from the DG of the WHO.
NFVCB is being recognized for its landmark 2024 regulations prohibiting the promotion, and glamourization of tobacco and nicotine products in entertainment content.
The regulations require that any necessary depiction of tobacco use in films and videos must carry health warnings, receive the highest classification rating, and be restricted to audiences aged 18 years and above.
The regulations also mandate producers to place a disclaimer and disclose any relationship with the tobacco and nicotine industry while prohibiting tobacco brand display and product placement in entertainment content.
The policy aligns with the implementation guidelines of Article 13 of the WHO FCTC on tobacco depiction in entertainment media. With the introduction of the regulations, Nigeria became the first country in Africa and only the second globally to establish such comprehensive safeguards against the glamorization of tobacco use on screen.
Research and WHO guidance have consistently shown that the portrayal of tobacco use in entertainment media normalizes smoking behaviour and increases the likelihood of tobacco uptake among young people. Through clear regulatory standards, the Board is helping to reduce exposure to pro-tobacco imagery while promoting socially responsible storytelling within Nigeria’s creative industry.
The Executive Director/ CEO of the National Film and Video Censors Board, Dr. Shaibu Husseini ( centre) poses with the Management of the Board displaying the Certificate and Medal received from WHO
The recognition also aligns with the 8-Point Agenda of the Honourable Minister of Art, Culture, Tourism and the Creative Economy, Barrister Hannatu Musa Musawa, aimed at strengthening policy frameworks, promoting responsible creative content, preserving cultural values, and positioning Nigeria as Africa’s creative capital by 2030.
Speaking on the recognition, the Executive Director and Chief Executive Officer of the NFVCB, Dr.Shaibu Husseini, described the award as a validation of the Board’s efforts toward promoting responsible storytelling and safeguarding public interest through effective content regulation.
“This award is a validation of the work we have done with the Nigerian creative industry to promote responsible storytelling. The goal has never been to censor art, but to ensure that our films do not inadvertently market products that are harmful to public health,” he stated.
Dr. Husseini reaffirmed the Board’s commitment to supporting initiatives that promote healthy societal values, protect children and vulnerable audiences, and strengthen the positive influence of Nigeria’s entertainment industry globally.
The ED also expressed appreciation to the Federal Ministry of Art, Culture, Tourism and the Creative Economy, filmmakers, producers, and advocacy partners, especially Corporate Accountability and Public Participation Africa (CAPPA), National Tobacco Control Alliance (NTCA), and Campaign for Tobacco-Free Kids (CTFK), for their collaboration in advancing the policy.
The Board stated that it would continue to strengthen enforcement of the regulations, expand public education and stakeholder engagement, and deepen collaboration with WHO, the WHO FCTC Secretariat, and relevant stakeholders in promoting responsible entertainment content and public health protection.
