In Historic Move, Hotels.com Emerges As Official Travel Partner Of NBA

by Olamilekan Okeowo

Top hotel booking platform, Hotels.com®, an Expedia Group Company has emerged as the Official Travel Partner of the National Basketball Association, NBA.

The multi-year deal marks the Online Travel Site’s first partnership with a North American Professional Sports League.

Under the arrangement, Hotels.com will be allowed to engage with NBA fans and travelers alike through integrated marketing efforts, showing why using Hotels.com is the most rewarding way to book accommodations.

As part of the deal, Hotels.com will have an in-game presence with brand integration on the top of the backboard for nationally-televised games throughout the season across ABC, ESPN, and TNT, a first-of-its-kind position for an NBA global partner, placing Hotels.com in the most exciting plays of the year.

Speaking on the landmark agreement, Mike Wolfe, Hotels.Com’s Head Of Global Brand Creative, Sponsorships And Partnerships could not contain his excitement on the partnership.

“We are proud to begin our official partnership with one of the world’s most influential and culturally relevant sports leagues. We’re looking forward to bringing our combined innovation and creativity together to further connect with NBA fans around the world” he enthused.

On his part, Dan Rossomondo, NBA Senior Vice President, Media, and Business Development cannot wait to leverage Hotels.com’s expertise in travel and hospitality.

“We are excited to welcome Hotels.com, and Expedia Group, to our family of global partners. This partnership marks the league’s first with an online travel site, and we look forward to leveraging Hotels.com’s expertise in travel and hospitality to engage with the NBA’s global fan base in new and unique ways” he said.

Hotels.com will be revealing its integrated marketing plan throughout the season to engage both basketball fans and travelers. Expect to see more from Hotels.com in 2021 as it celebrates the first year of its official NBA partnership from tip-off through the NBA Finals. Additionally, Expedia Group brands, including Expedia, Vrbo, Travelocity, and others, will have the opportunity to participate in the partnership.

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