The United Nations (UN) has made a clarion call to creatives around the globe to help spread public health messages in ways which will be effective, accessible and shareable.
This was contained in an open brief from the United Nations titled; ‘Global Call to Creatives’.
According to the brief, the World Health Organisation is leading and coordinating the global health response to COVID-19, helping ensure all countries are ready to prevent, detect, and respond to the pandemic.
“To be effective, we need people everywhere to adopt public health precautions, act in solidarity and prevent the spread of misinformation,” it added.
The UN said it needs help translating critical public health messages into different languages, cultures, communities and platforms; reaching everyone, everywhere.
“We need to meet people where they are, with a stream of fresh, innovative content which drives home the personal behaviours and societal support needed today. We are equipping you with WHO-provided knowledge and messages to spread.”
Continuing, the UN stated that the call is not a single campaign as it is requesting creatives to extend their imagination and lend their support and ingenuity.
“By reaching out to creatives around the world, we hope to inspire creators, influencers, talent, networks, and media owners who can take these key messages and bring their own magic to them – a creative twist, a cultural quirk, an interpretation which helps amplify them to audiences we are not yet reaching.”