Africa Magic, in association with MultiChoice, has unveiled an eight-day series of events to mark the eighth edition of the Africa Magic Viewers’ Choice Awards (AMVCAs) set to hold on May 14, 2022.
The announcement was made at a press conference last week by the Executive Head, Content and West Africa Channels, MultiChoice Nigeria, Busola Tejumola.
According to Tejumola, the introduction of the eight-day series of events will reinvent and bring exciting changes to the awards which had its first edition in 2013.
She said, “We are focused on shining the light on the many aspects that make the African film and television industry truly magical and beaming that magic to millions of Africans who watch the awards every year.
“These curated events will feature a celebration of fashion, technology, food and African culture.
“There will also be panel discussions and film screenings from our MultiChoice Talent Factory, industry sessions, and competitions for digital content creators and budding fashion designers.”
The eight-day event will commence with an Opening Night on Saturday, May 7.
This will be followed by a first-ever AMVCA runway show in partnership with Bella Naija Style on Sunday, May 8.
Monday, May 9 will be MultiChoice Talent Factory Day with movie screenings and panel discussions by students of the MTF academy.
Tejumola also noted that the AMVCA was birthed in line with Africa Magic’s vision of providing entertainment for Africans by Africans. She added that the AMVCA has fostered the development of the African film and television industry since it was introduced.
Meanwhile the nominees for the 8th edition of the Africa Magic Viewers’ Choice Awards have been unveiled on Saturday, March 19 in a special broadcast on all Africa Magic channels on DStv and GOtv.