Come October 19-21, 2020, all roads will lead to the Kigali Marriot, Rwanda, for the third installment of the Africa Tourism Leadership Forum, ATLF.
Themed “Shaping A Better Future For Intra Africa Travel Together, over 500 industry leaders from African countries and the rest of the world are expected to attend to discuss issues ranging from thought leadership; travel technology and innovation; transformation of intra-Africa travel; destination marketing and showcases; MICE/business events strategies, African aviation routes and airlift; modernization of visa policies, rural tourism development, start-ups, youth in tourism; tourism investment funding and Brand Africa amongst others.
The event will be set in motion on Monday, 19 October 2020 with an Africa Youth In Tourism Innovation Summit.
The second day, Tuesday, 20 October 2020 will see Africa Travel And Tourism Chief Executive Officers, CEOS And Executives’ Forum engage in high staked discourse in double sessions while an industry networking session and cocktail will take place later that day.
Day 3, Wednesday, 21 October 2020 will witness the Main conference while the event will be wrapped up with a Gala Dinner and the much anticipated Africa Tourism Leadership Awards.
According to the organizer of the high staked event, Africa Tourism Leadership Forum (ATLF), is a Pan-African dialogue platform that brings together key stakeholders from Africa’s travel, tourism, hospitality, and aviation sectors. It aims to provide a continental platform for dialogue, networking, sharing insights, and devising strategies for sustainable travel and tourism development across the continent. It also focuses on the enhancement of Africa’s brand equity and promoting intra-Africa travel. The African Leadership dialogue platform designed and convened by Africans in Africa to promote tourism as a priority sector and significant economic development pillar in African states.
The event hopes to build on the success of previous ATLF events that were held in Accra, Ghana in 2018, and Durban, South Africa in 2019.
Recall that the event is the only Forum of its kind in Africa that highlights tourism as a major economic pillar to diversify African economies. The Forum is convened by Africa Tourism Partners and BDO South Africa.