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Tony Elumelu’s Fund To Empower Emerging African Storytellers

by Yinka Akanbi July 4, 2022
by Yinka Akanbi July 4, 2022

Africa No Filter, a donor working to transform stereotypical narratives of Africa, has launched the Tony Elumelu $30,000 Storytellers Fund, aimed at empowering emerging African creative talents.

Named after African business leader and philanthropist, Tony O. Elumelu, the Fund will award grants to emerging artists and storytellers, whose work shines a light on entrepreneurs and entrepreneurship in Africa.

The $30,000 fund is sponsored by Heirs Insurance and Heirs Life Assurance, the insurance subsidiaries of the pan-African investment group, Heirs Holdings.

Tony Elumelu, chairman of Heirs Holdings and Founder of the Tony Elumelu Foundation, has led the championing of entrepreneurship in Africa and has empowered over 15,000 young African entrepreneurs across the continent through a $100 million commitment made by his Foundation.

The Tony Elumelu Storytellers Fund is a standalone initiative and an extension of his commitment to catalysing a redefined African success story, powered by Africa’s youth and their creative ideas.

The Fund calls on journalists, filmmakers, content producers, and visual and performing artists to submit multimedia creative ideas, that tell the stories of inspiring entrepreneurs and showcase the true and positive spirit of entrepreneurship in Africa.

Applicants must be aged between 18 and 35 years, living on the continent or in the Diaspora. They must have a platform or portfolio of work that shines the light on entrepreneurship in Africa.

Speaking on the Fund, Tony Elumelu said: “I have always believed in the potential of young African entrepreneurs to transform Africa. This initiative aligns with our belief and extends the work that we do at the Tony Elumelu Foundation. Empowering young creative entrepreneurs and the creative sector provides a channel for us to project Africa’s positives globally. We need their voices to tell our often less-told stories of triumph, resilience, hard work and innovation.”

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