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Culture Africana

This Viral Video Has Sparked a Row About Cultural Discrimination in South Africa

by The Culture Newspaper April 13, 2021
by The Culture Newspaper April 13, 2021

The clip shows a man in traditional Ndebele attire being removed from a shopping mall.

South African social media has been up in arms this week after a man in traditional Ndebele attire was asked to leave a shopping mall. The incident was captured in a video that has since gone viral.

The video shows the man, Ndebele activist Thando Mahlangu, in a dispute with the manager of the shopping mall over whether his clothing was appropriate enough for him to be there in the first place.

“I don’t condone this in my mall so please leave,” the manager can be heard saying in the video. “We have a right of admission. It is a public place, you are dressing indecently.”

Mahlangu then responds: “You are wearing Western. This is Africa, are you telling me I am not allowed to wear African in Africa?” 

Speaking to Sowetan Live, Mahlangu explained that he and his partner headed to the mall to shop for toiletries and grab lunch when the incident occurred. After stepping into Clicks Pharmacy to purchase what they needed, they were immediately stopped by security. 

“As soon as we walked into a Clicks store, the guard came to us and told me that I was not welcome at the mall because I was harassing customers with my attire,” Mahlangu said.

The manager of the mall then confronted him and after Mahlangu refused to leave, he called for three more security guards to escort him out. When the additional guards arrived, Mahlangu retreated. 

Saddest reality in Africa, I was subjected to inside the @Clicks_SA store at The Boulders Shopping Center. By the center manager, who said it was his shopping complex. I was told that I'm wearing inappropriate I must go & Omega risk solutions harassed me #NdebeleTwitter pic.twitter.com/klzmTQspJO

— #WeNeedAmaNdebeleOnTV (@thandomahlangu_) March 24, 2021

“My partner and I hurriedly bought half of the items we were looking for. I am grateful that Clicks store did allow us to buy the items. However, I am disappointed that my girlfriend and I didn’t have lunch at the mall, especially because we were hungry, due to the harassment,” Mahlangu said.

READ More  'This is Not a Burial, It’s a Resurrection' and its journey to the Oscars

“I left the mall heartbroken and even now as we speak, I’m still not fine emotionally,” he added. 

This is just one of many in a slew of incidents over the last few years where the practice of African cultures and the donning of traditional clothing has been questioned and criticised. Even though South Africa is known as the “rainbow nation” — a nation where all cultures and races are accepted — there have been several experiences of African cultures being considered incorrect and inappropriate in mostly white spaces. 

Source : Global Citizen

NdebeleSouth AfricaSoweto
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