Actress Ronke Oshodi-Oke has highlighted how YouTube has revolutionized the Nigerian film industry, giving filmmakers greater control over their work.
Speaking on Nollywood On Radio, she explained that before the rise of YouTube, many creators struggled to earn royalties, as third-party marketers often withheld payments, forcing filmmakers to “manage and try” to survive.
With YouTube, however, Ronke said filmmakers can now produce, market, and distribute their content independently while retaining all income generated.
“Before, it used to be very difficult to get royalties when you produced a movie. Thank God now that you have your own YouTube—you are your own marketer, your own producer, your own executive producer. You do everything on your own. Nobody owes you anything,” she said.
According to her, this shift has made Nollywood more inclusive, enabling creators to connect directly with audiences and build sustainable incomes.
Drawing from her decades of experience in the industry, Ronke described YouTube as a game-changer whose impact will continue to shape Nollywood for years to come.
Speaking on Nollywood On Radio, she explained that before the rise of YouTube, many creators struggled to earn royalties, as third-party marketers often withheld payments, forcing filmmakers to “manage and try” to survive.
With YouTube, however, Ronke said filmmakers can now produce, market, and distribute their content independently while retaining all income generated.
“Before, it used to be very difficult to get royalties when you produced a movie. Thank God now that you have your own YouTube—you are your own marketer, your own producer, your own executive producer. You do everything on your own. Nobody owes you anything,” she said.
According to her, this shift has made Nollywood more inclusive, enabling creators to connect directly with audiences and build sustainable incomes.
Drawing from her decades of experience in the industry, Ronke described YouTube as a game-changer whose impact will continue to shape Nollywood for years to come.
