Spotify has released a five-year analysis of its Nigerian subscribers.The data is the streaming platform’s means of marking its fifth anniversary since it began operations in Nigeria.
The data shows that Nigerians, primarily young people aged 26, have created about 25 million user-generated playlists on Spotify, added over 900,000 tracks, and reached 1.4 billion hours of play in 2025.
It further shows that the average Nigerian listener streams 150 artists a year, with the most-streamed artists being Asake, Wizkid, Seyi Vibez, Burna Boy, and Davido. Among the most-streamed songs are Asake’s ‘Remember’, Ayo Maff & Davido’s ‘Dealer’, Fido’s ‘Awolowo’, Wizkid’s Kese, and Asake’s ‘Lonely at the Top’.
Since its launch, Afrobeats has seen a 5022 per cent increase, with indigenous-language listening trends rising by 292 per cent locally since 2021 and 63 per cent globally. Beyond Afrobeats, Nigerians are embracing a diverse mix of sounds, including Amapiano (+10,330%), Gospel (+5499%), Hip-Hop/Rap (+3020%), and R&B (2606%).
Similarly, podcast streaming is on the rise, with Nigerians streaming almost 60 million hours since launch and embracing a new wave of audio storytelling.
The data shows that Nigerians, primarily young people aged 26, have created about 25 million user-generated playlists on Spotify, added over 900,000 tracks, and reached 1.4 billion hours of play in 2025.
It further shows that the average Nigerian listener streams 150 artists a year, with the most-streamed artists being Asake, Wizkid, Seyi Vibez, Burna Boy, and Davido. Among the most-streamed songs are Asake’s ‘Remember’, Ayo Maff & Davido’s ‘Dealer’, Fido’s ‘Awolowo’, Wizkid’s Kese, and Asake’s ‘Lonely at the Top’.
Since its launch, Afrobeats has seen a 5022 per cent increase, with indigenous-language listening trends rising by 292 per cent locally since 2021 and 63 per cent globally. Beyond Afrobeats, Nigerians are embracing a diverse mix of sounds, including Amapiano (+10,330%), Gospel (+5499%), Hip-Hop/Rap (+3020%), and R&B (2606%).
Similarly, podcast streaming is on the rise, with Nigerians streaming almost 60 million hours since launch and embracing a new wave of audio storytelling.
