With the official launching of Africa’s first online luxury multi-brand e-commerce store, the Lux Afrique Boutique by Lux Afrique Group, a new vista has been opened in the African continent and around the world with the most luxurious brands in fashion, jewelry, watches, home, technology, and food.
Alexander Amosu, Founder of Lux Afrique, revealed that the opening of this boutique has become necessary seeing that Africa was lagging as every part of the world has a luxury e-commerce platform servicing the high net worth population.
“Pretty much every part of the world has a luxury e-commerce platform servicing the high net worth population across Asia, the Middle East, and Europe, so why not Africa? I’m pleased to say that the Lux Afrique Boutique intends to change that” he said.
According to a statement from the brand owner, this exclusive online shopping destination will offer clients from the African continent and around the world, the most luxurious brands in fashion, jewelry, watches, home, technology, and food and will deliver to all 54 countries in Africa within a standard delivery time of 3 to 5 days.
The online boutique will present clients with a selection of women’s fashion from the world’s most desirable luxury brands. The seasonal collections of leather goods and ready-to-wear are all current and what one would find in the shopping capitals Paris, Milan, or London.
The men’s universe will also feature an array of the finest names in luxury, with an additional selection of grooming products.
“Should you not be able to find your special piece, the concierge team are on standby 24 hours a day to source and deliver any luxury product to your home. Engrained in the company ethos, Lux Afrique Boutique believes in supporting Africa and providing a platform to showcase its brands. It’s only natural then that a curated selection of African fashion and lifestyle designer brands will be available in the online boutique, with more to be added. Art lovers will be particularly pleased with the online African Art room, where the continents’ foremost artists will showcase their works” the statement said.
For fine jewelry and wristwatches lovers, the High Jewellery universe will feature an array of exquisite pieces from Fabergé, David Morris, and Stephen Webster, together with the worlds’ foremost watch and jewelry brands. Once again, and true to company spirit, Vanleles, an African fine jewelry brand features prominently in the online boutique.
“Luxury lifestyle brands that are specially created for the home, ensure that your abode reflects your style. Expect to find designer furniture, homeware, and the latest audiovisual equipment like Bang and Olufsen, to decorate your residence. The shopping experience is complemented by the finest champagnes, wines, and spirits, including Louis XIII and Dom Perignon, available in the world, while the highlight for any connoisseur would be discovering the Foodhall’s exceptional delicacies. The concierge team, as part of the highly personalized service, are on standby 24 hours a day to source and deliver any luxury product that you may not find in the boutique.
For VIP clients, a limited selection of merchandise can, in fact, be delivered within 24 to 48 hours” the statement from Lux Afrique Boutique added.
In addition, to celebrate your birthday and as a special gift to you, the boutique will offer free shipping.
To enshrine the Corporate Social Responsibility of the group, a percentage of each sale will be ploughed back into sustainable projects supporting local businesses on the continent, allowing clients to partner with the Boutique in giving-back through their purchases, a priceless feel-good factor. The Lux Afrique Boutique aims to place the spotlight on discovering and showcasing luxury African brands and artisans