The Saudi Tourism Authority has officially launched the Saudi Summer 2025 campaign under the slogan “Colour Your Summer”.
The campaign offers a diverse lineup of cultural, leisure, and adventure experiences across six major destinations until the end of September.
The initiative aims to attract more than 41m domestic and international tourists, with projected tourism spending exceeding SR73bn ($19.5bn).
As part of Vision 2030, the campaign reinforces Saudi Arabia’s goal to position itself as a global tourism hub by highlighting its natural beauty, cultural heritage, and modern entertainment offerings.
This year’s program features more than 600 unique experiences and tourism products across the Kingdom, from coastal escapes and mountain adventures to high-profile global events.
Credit: arabianbusiness
