The Saudi tourism brand unveiled ‘Where Winter Lights Up’ – the second phase of the global Saudi tourism campaign This Land is Calling.
It aims to attract travellers from around the world this winter season, focusing on Riyadh, Jeddah, AlUla, and the Red Sea.
An event calendar will showcase special events through the end of the first quarter of 2025.
The campaign highlights the Saudi Red Sea, the capital of Riyadh, and the coastal cities of Jeddah and King Abdullah Economic City.
Cornerstone events include Riyadh Season, AlUla Festival and Events, Jeddah Calendar, Diriyah Season, Dakar Rally, Fontana Circus and MDLBEAST,
Venues in Riyadh will celebrate Najdi heritage.
In AlUla, visitors can enjoy the Ancient Kingdoms Festival from December 8, 2024, to January 7, 2025, celebrating the rich history and cultural heritage of the region. The AlUla Wellness Festival will be held from January 18 to 20, 2025.
Also, sports fans can look forward to marquee events including Formula 1 Saudi Arabian Grand Prix in Jeddah in April 2025 and Spanish Football Cup and the Italian Football Cup, both taking place in January 2025.
This year’s Riyadh Season features 14 zones across the city, each with unique attractions. Riyadh Zoo, Suwaidi Park, and Souq Al Awaleen are free to explore – for the other zones, tickets are required, but booking is easy.
The Saudi eVisa program now includes 66 countries and regions.
Saudi is currently connected to 175 destinations, with 14 new international routes launched in 2024.
Saudia and British Airways operate routes between Saudi and the UK, with flights operating from London-Heathrow, London-Gatwick, Birmingham and Manchester.
