Saudi Arabia will turn to social media influencers in an effort to boost tourism in the Kingdom.
The Saudi Tourism Authority (STA) has signed a memorandum of understanding (MoU) with a national marketing services company to strengthen its efforts to reach target audiences in international markets and solidify the Kingdom’s standing on the global tourism map.
The MoU encompasses plans to conduct marketing studies for prominent content creators in international markets.
Saudi tourism content creators
The initiative seeks to enhance STA’s database and identify a select group of content creators to engage with during global promotional campaigns in 2025.
This step is part of STA’s endeavour to raise awareness of the Kingdom’s unique tourist destinations and highlight cultural, heritage, and natural experiences.
The authority leverages innovative marketing strategies, focusing on international markets.
The MoU reflects the authority’s commitment to developing the tourism sector in Saudi Arabia and achieving the objectives of Vision 2030, which aims to boost the sector’s contribution to the GDP and diversify national income sources.
cREDIT: arabianbusiness
