A new wave in African film distribution is taking shape through Circuits, Nigeria’s foremost virtual cinema and Transactional Video on Demand (TVOD) platform.
By adopting a pay-per-view model, Circuits allows audiences to pay only for the films they choose to watch, offering a distinct alternative to subscription-based systems that dominate the industry.
Chief Operating Officer, Imade Bibowei-Osuobeni, stated in Lagos that the approach was developed to meet the needs of viewers seeking both flexibility and affordability, while ensuring creators receive fair returns.
“It allows audiences to watch a single film without committing to monthly charges, while revenue flows directly to the content creators,” she explained.
Under this model, tickets start from ₦1,000, with prices available in local currencies for audiences across the globe. Viewers can choose from access durations ranging between 8 and 48 hours. For those seeking longer engagement, the “Flexiwatch Classics” package offers over 50 curated films for either seven or 21 days.
The catalogue features a diverse mix of works, from blockbuster Nollywood productions starring Femi Adebayo and Lateef Adedimeji, to award-winning titles from other African regions.
Bibowei-Osuobeni noted that the platform’s emphasis on quality and curation is central to its appeal for a wide range of audiences.
“Since its launch, Circuits has recorded over 1.3 million unique streams, with audiences in more than 170 countries.
“Its availability on mobile apps, smart TVs, and web browsers ensures convenience and accessibility for film lovers regardless of location or device.
According to Bibowei-Osuobeni, the combination of a pay-per-view structure, flexible viewing plans, and curated African storytelling positions Circuits as a game changer in the virtual cinema space. By balancing audience choice with filmmaker rights protection, the platform is helping redefine how African cinema reaches the world.
