Recently elected as the National Director, Policy and Implementation (DPI), a pioneering position in the Actors Guild of Nigeria (AGN) – Don Pedro Aganbi has described the Guild as being in a phase of rapid evolution, driven by the need for strong policy frameworks and effective implementation.
Aganbi, who is also a technology curator, said his dual background in Nollywood and technology places him in a vantage position to contribute to the Guild’s growth.
“Nollywood today operates in a fast-moving ecosystem shaped by technology, data, global platforms and distribution systems. My experience allows me to look beyond immediate challenges and focus on building systems that prepare the Guild for tomorrow,” he said.
According to him, the industry has outgrown the traditional focus on film production alone and must now embrace innovation, data management, digital platforms, global partnerships and economic sustainability.
Aganbi explained that his overarching goal is to see an AGN that is proactive in governance, where policies anticipate industry changes, technology enhances efficiency and members feel the impact in real time.
“There must be clear national coordination of ideas across all states,” he said. “The national body should provide policy direction, while states adapt and implement within agreed standards that reflect their local realities.”
He added that all major initiatives — including welfare programmes, partnerships, projects and events — should align with the implementation dashboard to ensure accountability, avoid duplication and allow progress to be tracked and measured.
