Media entrepreneur Mo Abudu has said she does not plan to promote her films through dance videos, saying that such methods do not suit her personality or strength.
She spoke at the Lagos Business of Film Summit, where she shared her thoughts on how film promotion is changing in Nigeria.
Abudu praised popular filmmakers Funke Akindele and Toyin Abraham for using energetic dance routines to push their movies and attract large audiences to cinemas.
The EbonyLife Media boss explained that while she respects the approach, she does not have the energy or skill to carry out that kind of promotion herself.
She added that she has already made it clear to her team that dancing will not be part of her personal publicity efforts and that others can handle such tasks if needed.
Abudu said the film industry must accept that there is no single formula for success at the box office.
According to her, filmmakers need to understand what works for them individually and focus on their own strengths as audience tastes and marketing demands continue to change.
“I look at people, Funke and Toyin, and I’m like, I don’t know where they get the energy to do all of this,” Abudu said.
“I have told my team, me I can’t dance. So go and look for someone who will do the dancing because it is not going to be me.”
“We have to understand what it requires now for there to be a box office success in Nigeria.”
She spoke at the Lagos Business of Film Summit, where she shared her thoughts on how film promotion is changing in Nigeria.
Abudu praised popular filmmakers Funke Akindele and Toyin Abraham for using energetic dance routines to push their movies and attract large audiences to cinemas.
The EbonyLife Media boss explained that while she respects the approach, she does not have the energy or skill to carry out that kind of promotion herself.
She added that she has already made it clear to her team that dancing will not be part of her personal publicity efforts and that others can handle such tasks if needed.
Abudu said the film industry must accept that there is no single formula for success at the box office.
According to her, filmmakers need to understand what works for them individually and focus on their own strengths as audience tastes and marketing demands continue to change.
“I look at people, Funke and Toyin, and I’m like, I don’t know where they get the energy to do all of this,” Abudu said.
“I have told my team, me I can’t dance. So go and look for someone who will do the dancing because it is not going to be me.”
“We have to understand what it requires now for there to be a box office success in Nigeria.”
