Bebuzee, the next-generation super AI app launched in Nigeria in September, is offering advertising credit worth up to $10 million.
The company’s decision to open its advertising platform gives Nollywood producers room to experiment.
According to the founder and CEO, Joseph Onyero, Bebuzee is offering 100,000 businesses worldwide, including those in Nigeria, $100 each in advertising credit.
Onyero said the offer has particular relevance for Nigeria’s film industry.
“On Bebuzee, viewers can watch Nollywood films, follow actors and share clips with friends,” he said.
Explaining further, he said an independent producer who has secured a cinema screening in Enugu, for instance, could use the credit to promote a trailer to people in the city where tickets are on sale.
“For a film with a limited theatrical run, where the advert appears matters as much as how many people see it.”
There is a wider opportunity here for businesses whose names rarely appear on a movie poster. Consider the tailor who made the lead actor’s suits.
“A short video showing the cut of a jacket, the work behind it and how to commission one gives viewers a reason to remember the maker. If the tailor takes fittings by appointment in Aba, the campaign can focus on that market. If the business ships its clothing abroad, it can choose another country and test demand there.”
“Bebuzee allows advertisers to set up their own campaigns, choose a location and run video adverts, feed posts or banners. Its dashboard reports impressions and clicks.
“Those figures answer the first questions a business owner is likely to ask: how often did the advert appear, and did anyone click? The producer’s ticket records and the tailor’s appointment book can help answer the next one. Did the attention lead to business?”
“That is where the significance of the offer lies for Nigerian enterprises.
“A producer can discover whether a trailer draws interest beyond an actor’s existing followers. A tailor can learn whether showing the work behind a garment brings in enquiries.
Vanguard
