The Lagos State Government has set an ambitious tone for 2025 by launching a groundbreaking tourism roadshow, aimed at doubling the sector’s contribution to the state’s Gross Domestic Product (GDP).
Themed “Lagos Tourism is Rising”, the event brought Nigerians in the diaspora and visitors from across the country closer to Lagos’ cultural heritage and iconic landmarks.
Breaking away from the tradition of single-location events, the roadshow took participants on an exhilarating journey through key areas such as Ikoyi, Lekki, and Lagos Island aboard double-decker tour buses, convoys of motorbikes, and Lagos Ride vehicles.
Guests enjoyed live music, dance, and engaging conversations, creating an unforgettable experience.
The tour featured stops at prominent sites, including the J. Randle Centre for Yoruba Culture and History and the Nike Art Gallery. These locations offered visitors insights into Lagos’s rich cultural heritage and artistic vibrancy. The day concluded with a sumptuous dinner showcasing the best of Lagos’s cuisine.
Speaking at the event, the Special Adviser to the Lagos State Governor on Tourism, Arts, and Culture, Idris Aregbe, emphasized the government’s commitment to raising tourism’s impact on the state’s economy.
He highlighted Governor Babajide Sanwo-Olu’s leadership in setting new standards and introducing initiatives that promote Lagos as a premier cultural and tourism hub.
“This roadshow is just the beginning,” Aregbe said. “We aim to create unforgettable experiences for visitors while strengthening ties with the diaspora community and showcasing Lagos as a preferred destination for business and leisure.”
Aregbe also announced that the roadshow will become a monthly event, featuring tours by land and water, further positioning Lagos as a global tourism leader.
The event drew notable personalities, including Khadijat Omotayo, Personal Assistant to the President on Constituency Affairs; Oluwatoyin Atekoja, Permanent Secretary of the Lagos Ministry of Tourism; Nike Davies-Okundaye, Femi Adebayo, DJ Six7even, and former Miss Universe Nigeria, among others.
