Ghanaian-American singer Ama Serwah Genfi, popularly known as Amaarae, has claimed that the global momentum of Afrobeats has stalled.
The Sad Girls Love Money hitmaker made the claim in a recent interview with British-Nigerian media personality, Madame Joyce.
She explained that Afrobeats and African music in general, needs to evolve, adding that some artists have made so much money from a certain sound to the point where they are afraid of experimenting with new sounds.
Amaarae said, “Afrobeats and African music need to evolve. It needs to evolve in a direction that is fearless, and I think right now artists have made so much money from a certain type of sound that they are afraid to step out of the boundaries because they are probably more focused on the financial aspect of it. And as a result, I think Afrobeats has stalled.
“One of my favourite albums last year was Rema’s ‘HEIS.’ That’s what I consider the evolution of Afrobeats. You see how it moved the genre and the culture forward, and you see how it moved his career forward.
“There have been a lot of people that have big hits that aren’t willing to push the boundaries of the music, and as a result, Afrobeats is in a bit of a rut. So, I think Africans need to get it together, get on up, and start to experiment. [African] music needs to evolve, and it needs to excite people again.”
The Sad Girls Love Money hitmaker made the claim in a recent interview with British-Nigerian media personality, Madame Joyce.
She explained that Afrobeats and African music in general, needs to evolve, adding that some artists have made so much money from a certain sound to the point where they are afraid of experimenting with new sounds.
Amaarae said, “Afrobeats and African music need to evolve. It needs to evolve in a direction that is fearless, and I think right now artists have made so much money from a certain type of sound that they are afraid to step out of the boundaries because they are probably more focused on the financial aspect of it. And as a result, I think Afrobeats has stalled.
“One of my favourite albums last year was Rema’s ‘HEIS.’ That’s what I consider the evolution of Afrobeats. You see how it moved the genre and the culture forward, and you see how it moved his career forward.
“There have been a lot of people that have big hits that aren’t willing to push the boundaries of the music, and as a result, Afrobeats is in a bit of a rut. So, I think Africans need to get it together, get on up, and start to experiment. [African] music needs to evolve, and it needs to excite people again.”
