The Minister of Arts, Culture, Tourism, and Creative Economy, Hannatu Musawa, on Monday, announced that the Federal Government is developing a Diaspora City to enable Nigerians abroad to invest and reconnect with their roots.
Musawa made this known in Abuja during the announcement of the Motherland 2025 initiative.
She noted that the ministry was not only focused on reimagining tourism but also committed to building platforms for economic growth, cultural exchange, and community development.
“Our vision extends beyond attracting global visitors; it is about ensuring that the creative and tourism sectors serve as critical tools to improve the lives of the Nigerian people,” she said.
The minister emphasised that Motherland 2025 is more than just a festival — it is an initiative reaffirming Nigeria’s position as the epicentre of global Black and African culture, commerce, and community.
“This year, we open our doors to the global diaspora, inviting them to immerse themselves in our rich traditions, explore investment opportunities, and witness the remarkable transformation unfolding across our nation.
“Designed as a fully immersive experience, the Motherland Festival showcases Nigeria’s vibrancy, creativity, and economic potential. Through state pavilions, exhibitions, and cultural showcases, we highlight the best of Nigeria—our innovation, business landscape, and the cultural heritage of all 36 states and the FCT. The Motherland Ambassador Awards will recognise outstanding members of the diaspora making significant contributions in their respective fields.
“Yet, Motherland 2025 is more than just a moment in time. It is a catalyst for sustained engagement, forging lasting connections between the diaspora and their homeland, investors and opportunities, and global travellers and Nigeria’s dynamic experiences. As part of the long-term components of the project, we are developing Diaspora City — a thriving tourism hub where members of the diaspora can seamlessly invest, reconnect, and put down roots.”
Also speaking at the event, Chidinma Nwakwo, Managing Director of Discover Motherland Africa, described the unveiling of the initiative as the beginning of a transformative movement that not only reconnects Nigerians in the diaspora with their roots but also unlocks investment opportunities and fosters cultural pride.
Musawa made this known in Abuja during the announcement of the Motherland 2025 initiative.
She noted that the ministry was not only focused on reimagining tourism but also committed to building platforms for economic growth, cultural exchange, and community development.
“Our vision extends beyond attracting global visitors; it is about ensuring that the creative and tourism sectors serve as critical tools to improve the lives of the Nigerian people,” she said.
The minister emphasised that Motherland 2025 is more than just a festival — it is an initiative reaffirming Nigeria’s position as the epicentre of global Black and African culture, commerce, and community.
“This year, we open our doors to the global diaspora, inviting them to immerse themselves in our rich traditions, explore investment opportunities, and witness the remarkable transformation unfolding across our nation.
“Designed as a fully immersive experience, the Motherland Festival showcases Nigeria’s vibrancy, creativity, and economic potential. Through state pavilions, exhibitions, and cultural showcases, we highlight the best of Nigeria—our innovation, business landscape, and the cultural heritage of all 36 states and the FCT. The Motherland Ambassador Awards will recognise outstanding members of the diaspora making significant contributions in their respective fields.
“Yet, Motherland 2025 is more than just a moment in time. It is a catalyst for sustained engagement, forging lasting connections between the diaspora and their homeland, investors and opportunities, and global travellers and Nigeria’s dynamic experiences. As part of the long-term components of the project, we are developing Diaspora City — a thriving tourism hub where members of the diaspora can seamlessly invest, reconnect, and put down roots.”
Also speaking at the event, Chidinma Nwakwo, Managing Director of Discover Motherland Africa, described the unveiling of the initiative as the beginning of a transformative movement that not only reconnects Nigerians in the diaspora with their roots but also unlocks investment opportunities and fosters cultural pride.
