The Federal Government said that the annual Zuma International Film Festival (ZUFF) has affirmed its reputation as Nigeria’s most prestigious platform for celebrating creativity, talent and the transformative power of storytelling.
Dr Mariya Mahmoud, Minister of State, Federal Capital Territory (FCT) stated this at the closing and award night of the 2025 Zuma International Film Festival on Friday night in Abuja.
According to her, the Federal Capital Territory Administration is proud to co-host this remarkable festival that continues to position Abuja as the cultural heartbeat of our nation.
Mohmoud commended the organisers, partners, filmmakers, actors, producers, and the entire creative community, whose hard work and dedication have made this 15th edition a resounding success.
“The theme of this edition, “Storytelling for Global Influence: Film as a Soft Power and Economic Force”, can not be more relevant.
“Around the world, nations increasingly recognise the film industry as a tool for shaping narratives, strengthening diplomacy, promoting cultural identity, and driving economic prosperity and Nigeria is no exception.
“Our stories have travelled far beyond our borders, carrying our values, humour, resilience and collective spirit.
“Nollywood has become one of the world’s most powerful cultural exports, influencing fashion, tourism, language, and global perceptions of Nigeria and Africa.
”This is why the administration of President Tinubu continues to support the creative economy as part of the Renewed Hope Agenda.
“The creative sector generates employment, fuels entrepreneurship, expands the digital economy and opens doors for youth innovation,” she said.
The minister further said that as policymakers, they remain committed to creating an enabling environment, where filmmakers could thrive through improved infrastructure, partnerships, regulations that encourage investment, and platforms such as this festival.
”For us in the FCT, Abuja is not just the political capital, it is also a growing hub for arts, culture and creative expression.
”Events like the Zuma film festival deepen our cultural footprint, attract visitors, promote local businesses and position the FCT as a destination for film production, training, and global collaborations.
“Tonight, as we celebrate exceptional films and honour outstanding talents, we recognise the responsibility that comes with storytelling. Every script, frame, and character contributes to shaping how the world sees us and how we see ourselves.
“So, let’s use this power intentionally, responsibly and boldly,” she advised.
The minister congratulated the award recipients, adding that their work has not only entertained them, but has elevated our nation’s voice on the global stage.
” To those who did not win tonight, your contributions remain invaluable. Keep pushing boundaries, keep telling our stories and keep lighting the path for future generations.
“As this festival comes to a close, I encourage all stakeholders to continue building collaborations, nurturing young talents, investing in innovation, and exploring new frontier, particularly in animation, streaming, documentary filmmaking, and digital storytelling.
”The 2025 Zuma International Film Festival has been a showcase of brilliance, diversity and possibility. Let us leave here inspired to strengthen the Nigerian story and amplify our soft power through film,” she stressed.
Also speaking, Hannatu Musawu, Minister for Arts, Culture, Tourism and creative Economy (FMACTCE) congratulated creators, producers, sponsors, delegates, for making the event a powerful celebration of storytelling, culture, and hospitality.
The minister, who was represented by Aisha Augie, Director-General, Centre for Black and African Arts and Culture (CBAAC), said the festival had made the creative sector to witness amazing films.
According to her, they have also experienced the strength of stories to transcend borders, build bridges of understanding and shape the world’s view of both Nigerians and Africans.
” Under this year’s theme “Storytelling from Global Influence; Film as a soft power and Economic Force” as well as the master class has reaffirmed what we have not known that cinema is beyond the global stage.
” Cinema is beyond entertainment. It is our diplomacy, heritage, voice and a vital engine for economic growth.
“Through both narratives and creative excellence, Nigerian filmmakers continue to use the power of film as a tool for cultural diplomacy and economic transformation,” she said .
Musawa said that the festival was a testament to growing global influence and to the universal stories that we have.
“The Zuma Film Festival is reinforcing Nigeria’s position as a centre of African storytelling and as a rising hub for international collaboration, co-production, and creative enterprise, just as you can see from the various people in the hall.
”To our filmmakers, your vision, courage and commitment, continue to define the evolving contours of our creative industry,” she added.
The minister urged everyone to join force in building a film industry that reflects the richness of our heritage, culture, empowers our youth and women and projects our shared humanity.
(NAN)
Dr Mariya Mahmoud, Minister of State, Federal Capital Territory (FCT) stated this at the closing and award night of the 2025 Zuma International Film Festival on Friday night in Abuja.
According to her, the Federal Capital Territory Administration is proud to co-host this remarkable festival that continues to position Abuja as the cultural heartbeat of our nation.
Mohmoud commended the organisers, partners, filmmakers, actors, producers, and the entire creative community, whose hard work and dedication have made this 15th edition a resounding success.
“The theme of this edition, “Storytelling for Global Influence: Film as a Soft Power and Economic Force”, can not be more relevant.
“Around the world, nations increasingly recognise the film industry as a tool for shaping narratives, strengthening diplomacy, promoting cultural identity, and driving economic prosperity and Nigeria is no exception.
“Our stories have travelled far beyond our borders, carrying our values, humour, resilience and collective spirit.
“Nollywood has become one of the world’s most powerful cultural exports, influencing fashion, tourism, language, and global perceptions of Nigeria and Africa.
”This is why the administration of President Tinubu continues to support the creative economy as part of the Renewed Hope Agenda.
“The creative sector generates employment, fuels entrepreneurship, expands the digital economy and opens doors for youth innovation,” she said.
The minister further said that as policymakers, they remain committed to creating an enabling environment, where filmmakers could thrive through improved infrastructure, partnerships, regulations that encourage investment, and platforms such as this festival.
”For us in the FCT, Abuja is not just the political capital, it is also a growing hub for arts, culture and creative expression.
”Events like the Zuma film festival deepen our cultural footprint, attract visitors, promote local businesses and position the FCT as a destination for film production, training, and global collaborations.
“Tonight, as we celebrate exceptional films and honour outstanding talents, we recognise the responsibility that comes with storytelling. Every script, frame, and character contributes to shaping how the world sees us and how we see ourselves.
“So, let’s use this power intentionally, responsibly and boldly,” she advised.
The minister congratulated the award recipients, adding that their work has not only entertained them, but has elevated our nation’s voice on the global stage.
” To those who did not win tonight, your contributions remain invaluable. Keep pushing boundaries, keep telling our stories and keep lighting the path for future generations.
“As this festival comes to a close, I encourage all stakeholders to continue building collaborations, nurturing young talents, investing in innovation, and exploring new frontier, particularly in animation, streaming, documentary filmmaking, and digital storytelling.
”The 2025 Zuma International Film Festival has been a showcase of brilliance, diversity and possibility. Let us leave here inspired to strengthen the Nigerian story and amplify our soft power through film,” she stressed.
Also speaking, Hannatu Musawu, Minister for Arts, Culture, Tourism and creative Economy (FMACTCE) congratulated creators, producers, sponsors, delegates, for making the event a powerful celebration of storytelling, culture, and hospitality.
The minister, who was represented by Aisha Augie, Director-General, Centre for Black and African Arts and Culture (CBAAC), said the festival had made the creative sector to witness amazing films.
According to her, they have also experienced the strength of stories to transcend borders, build bridges of understanding and shape the world’s view of both Nigerians and Africans.
” Under this year’s theme “Storytelling from Global Influence; Film as a soft power and Economic Force” as well as the master class has reaffirmed what we have not known that cinema is beyond the global stage.
” Cinema is beyond entertainment. It is our diplomacy, heritage, voice and a vital engine for economic growth.
“Through both narratives and creative excellence, Nigerian filmmakers continue to use the power of film as a tool for cultural diplomacy and economic transformation,” she said .
Musawa said that the festival was a testament to growing global influence and to the universal stories that we have.
“The Zuma Film Festival is reinforcing Nigeria’s position as a centre of African storytelling and as a rising hub for international collaboration, co-production, and creative enterprise, just as you can see from the various people in the hall.
”To our filmmakers, your vision, courage and commitment, continue to define the evolving contours of our creative industry,” she added.
The minister urged everyone to join force in building a film industry that reflects the richness of our heritage, culture, empowers our youth and women and projects our shared humanity.
(NAN)
