Saudi Minister of Tourism and Chairman of the Saudi Tourism Authority Ahmed Al-Khateeb inaugurated the Kingdom’s participation in the World Travel Market in London with the “Saudi Land” pavilion.
The pavilion includes the Visit Saudi exhibition, organized by the Saudi Tourism Authority for the fourth consecutive year, supported by more than 70 partners in tourism, including destinations, hotels, airlines and travel companies.
Saudi Arabia’s presence at this global event highlights efforts to establish its status on the tourism map, showcasing rapid growth and record-breaking achievements in the sector.
The event promotes Saudi destinations, attracts diverse tourists, empowers the private sector and fosters strategic partnerships.
The Visit Saudi exhibition unveiled the Saudi Red Sea Destination, featuring Red Sea Global’s latest projects, aiming for 16 resorts this year and 50 by 2030.
The pavilion also offers interactive experiences showcasing Saudi hospitality, natural diversity, climate, culture, traditional attire, music and cuisine.
“Saudi Arabia, the fastest-growing tourist destination globally, seeks to solidify its leadership in world tourism, aligning with the Saudi Vision 2030 goals by highlighting unique destinations, new projects, and significant investment opportunities,“ Al-Khateeb said.
He added: Saudi Arabia is the largest global investor in the tourism sector.”
Saudi Tourism Authority CEO Fahd Hamidaddin said that Saudi Arabia was celebrating its tourism achievements and record-breaking growth at this leading international event.
The Kingdom aims to build on the success of the second phase of its global campaign, “This Land Is Calling,” targeting key markets, supporting partners and forging strategic partnerships with top global companies.
The Jeddah Historic District Program is participating in the market from Nov. 5 to 7 to promote Jeddah as an international tourism destination.
The program spotlights the heritage of the Jeddah Historic District, a UNESCO World Heritage Site, featuring historic architecture, mosques, markets, public spaces, museums, heritage restaurants and cultural landmarks.
The program offers authentic tourism experiences, including stays in restored heritage hotels, immersive historical tours and hands-on participation in local crafts.
The Hail Region Development Authority is participating to elevate Hail’s global tourism profile, promote its destinations, and empower partners to build strategic partnerships.
The Soudah Development Co. is showcasing its flagship project, “Soudah Peaks,” a luxury mountain destination on the Kingdom’s highest peak at 3,015 meters above sea level.
The Saudi delegation also includes representatives from key entities such as Tourism Development Fund, ASFAR, Cruise Saudi, Saudia airline, Riyadh Air, Red Sea Global, Diriyah Co., the Royal Commission for AlUla and NEOM.
At the market, Diriyah Co. signed strategic agreements with luxury operator Abercrombie & Kent and leading Saudi travel platform Almosafer. These collaborations aim to create high-end travel experiences that position Diriyah as a premier destination and a cornerstone of Saudi Arabia’s rapidly growing tourism landscape.
