Hail Municipality in Saudi Arabia has launched a project to develop a five-star tourism destination in the Al-Nahayed Mountains in Tuwarin.
The development is being planned in partnership with the Tourism Development Fund and forms part of the Ajad investment initiative, a programme to build tourism infrastructure in the Hail region.
A field study is underway to assess the site and design an integrated tourist and entertainment park. The project will use the area’s natural landscapes and aims to attract domestic and international visitors.
The initiative supports Saudi Arabia’s Vision 2030 strategy to diversify the economy through tourism. International arrivals to the Kingdom rose 48 per cent in the first quarter of 2025, reaching 8.6m visitors. The government aims to welcome 150m annual visits by 2030, including domestic travel.
Tourism spending in Saudi Arabia reached SAR256bn ($68.26bn) in 2024, up 14% on the previous year.
The Al-Nahayed project is part of a wider transformation of Saudi tourism backed by over $1tn in investment. Other major developments include NEOM, Qiddiya, Diriyah Gate, the Red Sea Project and Soudah Peaks.
The Tourism Development Fund provides financing and advisory support for tourism ventures and will help ensure the project meets international sustainability standards.
The development emphasises environmental sensitivity and eco-tourism, similar to other recent Saudi projects focused on combining natural heritage with hospitality offerings.
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