Nigerian singer, Timaya has said it is much easier to break into the music industry now than in the 200Os to 2010s when he and his contemporaries held sway.
Featuring in a recent episode of the Afrobeats Intelligence podcast, hosted by Joey Akan, the ‘Egberi Papa’ explained that increased access to technologies and social media have made making music easier.
He said, “Making music is easier for the new crop of musicians than in my time. Ahn ahn, before how do you want to blow? It’s only one person that has all the control.
“This ‘Odeshi’ song that I did with Flavour, we got to realised that it was Premier Music that has the catalogue. We wanted to do ‘Can I have A Dance?’, who did we contact? Premier. We paid again.
“But right now, your father or your mother can just buy you studio equipments, you do one bad song. You can even just register yourself. One TikTok song and you are made. All you need is data.
“Back then, we want get… Before dem go play your song sef for radio station enh! Ahhh! It was difficult. Now you are uploading a song. It’s very very fast to blow now. You can just be in your house and be shouting. I also like it. But because I didn’t start like that, it’s difficult for me. It’s stressful posting. Sometimes, I think I don’t have to. But it’s the business, I got to.”
