Hilton (NYSE: HLT) and the Saudi Tourism Authority (STA) have joined forces to unveil a vibrant campaign celebrating Saudi Arabia’s diverse travel offerings. This groundbreaking initiative uses compelling short films and photographs to highlight the unique appeal of destinations such as Riyadh, Jeddah, Al Ula, Makkah, and Madinah. The visuals invite travelers to explore the Kingdom’s iconic landscapes, rich history, and warm hospitality.
Building on a successful collaboration in 2023, the campaign has expanded its reach, targeting audiences across the Middle East, South Africa, Europe, and Asia, including the UK, Germany, France, Italy, Malaysia, and Indonesia. The effort underscores STA and Hilton’s shared commitment to showcasing Saudi Arabia’s allure to global travelers.
This initiative follows the signing of a 2023 memorandum of understanding (MoU) between Hilton and STA, aiming to strengthen cooperation in promoting the Kingdom as a premier travel destination aligned with Vision 2030. Hilton’s growth strategy for Saudi Arabia is equally ambitious, with plans to more than quadruple its footprint in the country. The hospitality giant is set to add over 70 hotels, 18,000 rooms, and create 15,000 new jobs—over half of which are earmarked for Saudi nationals.
The campaign’s immersive content offers a virtual journey through Saudi Arabia, spotlighting its spiritual landmarks, historical gems like Diriyah, breathtaking oases, and dramatic landscapes. It also highlights Hilton’s world-class accommodations across the Kingdom, including properties such as Waldorf Astoria Jeddah – Qasr Al Sharq, Hilton Riyadh Hotel & Residences, and Conrad Makkah, emphasizing the exceptional service and luxury experiences travelers can expect.
Currently operating 21 hotels in Saudi Arabia, including the newly opened Hilton Riyadh Olaya and The Hotel Galleria Jeddah, Curio Collection by Hilton, Hilton is accelerating its expansion. Future projects include three resorts in Al Ahsa, developed in partnership with Dan Company, and new properties in Madinah through collaborations with Rua Al Madinah Holding and Taiba Investments. Among these is the first Waldorf Astoria in Madinah, underscoring Hilton’s commitment to enriching Saudi Arabia’s hospitality landscape.
This dynamic partnership is a testament to Saudi Arabia’s growing prominence as a global travel destination, inviting visitors to experience the magic of the Kingdom with Hilton at the forefront of their journey.
cREDIT: travelandtourworld
