As momentous as the 2024 GRAMMYs telecast will be, it will only cover a fraction of the actual GRAMMY nominations.
The realities of TV broadcasting mean the wider world only gets to see, not the whole iceberg, but merely the tip. This by way of its head-turning, world-shifting General Field Categories including Album Of The Year, Record Of The Year, and Best New Artist.
Yes, the General Field Categories boast the most visibility. But while they may be listed at the top of the nominations list, they are never meant to overshadow those beneath — not by a long shot.
That’s why the Recording Academy puts so much time, intention and care into the Premiere Ceremony, which annually precedes the main GRAMMYs telecast. And by all accounts, the 2024 iteration will be one for the ages.
The 66th Annual GRAMMY Awards Ceremony & Livestream will air at 12:30 p.m. PT/3:30 p.m. ET on live.GRAMMY.com and the Recording Academy’s YouTube channel. City National Bank, the Official Bank of the GRAMMY Awards, is returning for its second year as the presenting sponsor of the Premiere Ceremony.
The Premiere Ceremony is the most incredible lead-up to Music’s Biggest Night,” Recording Academy CEO Harvey Mason jr. said in a statement. “With an amazing line-up of presenters and performers, we’ll reveal and celebrate the winners of more than 80 Categories, spanning the diverse genres and crafts that have contributed to such a spectacular year in music.”
Read on for a list of four reasons to be thrilled for the Premiere Ceremony — and we’ll see you on the stream!
A Star-Studded Opening Number
The opening performance at the Premiere Ceremony is always a highlight, and this year promises to be no exception: J. Ivy, Larkin Poe, Pentatonix, Sheila E., and Jordin Sparks.
At the 2024 GRAMMYs, J. Ivy is nominated for Best Spoken Word Poetry Album, for The Light Inside. Poe is up for Best Contemporary Blues Album, for Blood Harmony. For Holidays Around the World, Pentatonix earned a nomination for Best Traditional Pop Vocal Album.
Finally, for her feature on for KING & COUNTRY’s “Love Me Like I Am,” Sparks is up for Best Contemporary Christian Music Performance/Song. (E., though being a four-time GRAMMY nominee, is not nominated at the 2024 GRAMMYs.)
Stellar Performers All Around
The rest of the 2024 GRAMMYs Premiere Ceremony will feature brilliant performers. These musicians will showcase the wide range of genres the Academy celebrates on GRAMMY night, as well as the diverse creators in the Academy and the music industry at large.
These include current nominees Adam Blackstone, Brandy Clark, Kirk Franklin, Robert Glasper, Bob James, Laufey, Terrace Martin, and Gaby Moreno and David Aguilar, as well as GRAMMY-nominated recording artist/drummer Harvey Mason Sr.
The Music’s In Great Hands
The music producer and music director of the 2024 GRAMMYs Premiere Ceremony will be Cheche Alara, a GRAMMY-and Latin GRAMMY-winning music master who has worked on titanic albums by Lady Gaga, Christina Aguilera, Natalia Lafourcade, and many more.
With Alara at the helm, the Premiere Ceremony won’t just celebrate music — it’ll be a bastion of outstanding music itself.
You Get The Complete GRAMMYs Experience
Don’t think of the Premiere Ceremony as the mere ramp-up to the 2024 GRAMMYs; think of them as two pieces of one GRAMMYs experience.
By carefully watching the Premiere Ceremony as well as the main telecast, you get the entire sense of where music is headed, through the lens of the world’s leading society of music people.
So tune into both the 2024 GRAMMYs Premiere Ceremony and the 2024 GRAMMYs themselves — if you love this universal artform, and wish to elevate it, join us on Feb. 4 for Music’s Biggest Night!
